Dear Small Business Marketer

We at Celeritas Technologies extracted some of the advanced Social Media Tips or marketing strategies for mite ventures to terrific corporations. Whether you have initiated a small local business or an ongoing big fat organization, you’ll need to maintain a strong social media presence in the industry.

On average, every single day the social media users spend 2 hours daily on social platforms. The latest figure of 2021 adapted is about 4.33 billion active social media users crashing the servers.

If you’re a business owner with little experience or knowledge of social media marketing, this post is specially written for you only. Don’t worry about others, just stick to your learnings.

It’s really important for you to design your social media in a way that prospects turn into potential clients.

It’s really tough for small business owners to invest time and resources in building social media marketing strategies as if you know the strategies help to develop and expand brand awareness among your targeted audience.

Many of the small business owners have a belief that high budgets turn into high ticket clients. But it's not true though..! Moderate budget may also create magic in your space.

Who is my target audience..? Do I need to spend on paid ads or is SEO enough for me..? Where do I market my products or services over Facebook or Instagram..? Ever got stuck by hypophora or self-questioning mode. Did you just said yes, ahh..! Sorry I heard it.

Are you sweating after reading this..? Wipe it out, your struggling is gonna turn into ease after reading the last note of this article.

Tips to implement Social Media Marketing Strategies

1. Chalk out the plan

It's true that we all use social media platforms almost daily. It really doesn’t cost you to create a Facebook page and post daily on it, engage your audience on your Instagram handle, or add tweets on Twitter.

Before diving into the plan, set the goals and objectives you really want to achieve. Ahh..! Is it necessary to build a predefined plan..?

Yes, having a clear plan of action helps you to achieve the determined business goals.

Adopt Social Media Framework

Creating strong and effective social media strategies - possible or not..?

Stepping ahead with your clever move can help you. I am talking about using the social media framework. Wait, did you just said Framework..? Do they really exist..?

What is Social Media Framework..?

We have curated a popular framework i.e., the SMART framework. The concept has been attributed to Peter Drucker’s Management by Objectives. Later, Prof. Robert S. Rubin used the term in one of his famous articles The Society for Industrial and Organizational Psychology.

S: Specific: Being accurate while creating posts on social media is way essential and should be significant to the target audience.

M: Measurable: Just posting will not do. Always track your progress. Keep an eye on impressions and clicks hitting your handle.

A: Attainable: Maintain a realistic and achievable calendar to attain success. Don’t set unrealistic posts on social media. Be real and attain genuine followers.

R: Relevant: The most important factor is to stick your audience with you, which the relevancy of your post can do. Make sure your posts on social media drive everyone forward.

T: Time-Bound: It’s no secret that being on time is important. So with posts on social media, reach out to your audience first with your post. Create deadlines for yourself.

2. Competitor’s Analysis and Social Media Audit

As you are on social media you invite your competitors too. Start off with a competitor's analysis uncover the loopholes in their strategies and cover them up while designing your strategies. Learn from their mistakes and do not repeat them.

Keep a track of your competitor’s campaigns. Be always at their back, look how they promote their products and services to the audience.

Do not copy their strategies but brush up your learning from their deeds.

Social Media Audit

Take a moment and conduct a Social Media Audit for all your social media handles. Wondering, what is a social media audit..?

Just don’t freak out..! Listening to the word auditing. It’s not that burdensome.

Examining your company’s social metrics and developing a growth plan accordingly. In this way, you’ll come to know what’s working for you and what’s not working..?

3. Who is my audience..?

Sketch the user’s persona. The best way to know your audience is to create user personas. Now, What is the User’s Persona..?

User Persona is a semi-fictional character that is created by you on the basis of data or information collected.

Personas are created by acquiring information from them which includes personal and professional information of the customer.

How to create a User Persona..?

It’s simple and easy to create your customer’s persona by following some steps. Prepare and organize the user persona in a logical and analytic way with the following questions.

Basic Questions to ask:

• What is the name, age and gender of the user..?
• Which city and state do they belong to..?
• What is their education qualification..?
• What about their online presence..?

Professional Questions to ask:

• Which industry do they belong to..?
• What difficulties they are facing at work..?
• What’s their professional background..?
• What about their online presence..?

The above-mentioned questions may help you to identify your potential user. This way you may find out your audience. Create social media strategies according to the persona of your user or audience.

4. Select Right Platforms

Discover your target audience. Find out where your audience resides socially. I know your instincts are best, but for this don’t go with them.

You will be thinking it’s Facebook where your audience spends more time but it could be Instagram. Manage your all social media accounts, take a look at their insight panel and check out the impressions and clicks section.

On which platform you are getting more impressions and clicks is the right platform for you or your business.

Wait, Did I mention the various social media platform names to you..? The most used social site across the globe are mentioned below:

Be there your customers are…

Maintain an excel and record the engagement (impressions and clicks) of your audience on every platform. This way you’ll get to know where the customer is spending more time and want to consume your content on which platform more.

If you are still not getting how to figure out which social media platform is right for your business, you may Say Hello to us. We will provide you with a determination of your target audience.

5. What to Post and How to Post..?

Social media is all about engagement. Glue your followers to the handle at the utmost level. What will glue your audience to your post..?

The definition of the best post is, the content of the post should be engaging, exciting, educational and entertaining to your audience.

Always post your own and original content. You may take references from others but step back before giving a thought to copying it.

You may take help from free content creating tools like Canva to design your posts like professional designers.

Honestly, there is no specific number to post daily on any of your social media handles. Just make sure you post quality content.

Just posting will not do…

Reply to every comment on your Facebook page or Instagram. Give a response to all the comments on your tweet. This adds value to your research work of understanding the target audience. On which platform they are more likely to rest.

6. Reach to your audience

Build a 1:1 connection with your audience or in other words set your foot on the faith grill. Setting a direct sales proposal is not that cool.

Assume you are calling a person who is busy and tired, you make a sales proposal to him. What do you think he is gonna reply..? That goes without saying, he’ll say a big Nuh.

Instead of a direct approach, choose the indirect way. Engage your people with original content and Ads. The algorithm of social media works on the originality and relevance of your Ad content.

Create Facebook Ads, connect with small entrepreneurs and your audience on Instagram and use polling booths on LinkedIn and Twitter. Surely, it’s an amazing way to grab the attention of the user.

Create Facebook Ads and Campaigns

People out there research about the brands online before owning a product or service, not about an individual.

Ads and Campaigns help them to visit their research process and select the best commodity and services in the market.

Collaborate with local influencers on Instagram

Doesn’t matter, your business is too small to collaborate with influencers. But you know there are small influencers or commonly called local influencers in your city. They might partner up with you to promote your business.

The exciting part of collaborating with influencers is, it gives you 75% more conversions than usual. They have a huge fan following and this helps to gain popularity of your services or products online.

Turn on polling or share stories

Instagram and Twitter algorithm works on the Hashtag theory. Use a mixture of powerful hashtags to increase your followers.

Share stories on a regular basis and interact with your followers via polls. Ask them about their preferences, excitement for new product launches and various other things to stick them with you.

7. Go with the trend

Following the drift is necessary for the active users of social media. But hooping onto every viral post, reel or meme is not good. Go with those which are relatable to your niche and your audience like to watch.

Checking out the trend keeps you updated about what your audience likes to scroll on social media.

Trends are likely to change after a few minutes. The strategy is working today but it won’t work tomorrow. Stay updated with the flow..!

Hey..! What do you think, why do people visit social media platforms..?

• Relax and entertain themselves
• Keep in touch with friends
• Share their life socially
• Go with the drift or trend

As I said earlier, Be where your audience is. The customer will easily relate to you. What kind of content people are looking for and willing to watch over social media.

8. Show that you are a HUMAN too

Social media is all about building brand value but in today’s world, people want to see the real-life of their favourite brand owner.

People get to relate to the real face. Your face possesses great value, the audience resonates with it. Create content outside your main niche like share the BTS i.e., Behind The Scenes.

A glimpse of your life sticks the audience with you and your business as well. For example, if you are having a baking business, show some baking with your face in the form of short videos or trendy reels.

A reel is barely 30 seconds. People watch it and get lost on scrolling another reel. Sometimes they leave the video in the middle of it if they didn’t find it entertaining.

9. Mandatory use of #Hashtags

You can’t even imagine Hashtags are that magical. Hashtags gives a phenomenal support to your content. Popular use of hashtags makes your content more discoverable.

They help you getting more impressions and clicks as well. Recently, Instagram has introduced insights panel where you can check out how much your hashtags are effective.

Choose the hashtags relevant to your niche and must add 30 hashtags a mixture of high performing and low competition tags because its the limit. Now, its not necessary to use always 30 tags in a post, having too much is dangerous.

Hashtags leads the way to your potential customer. Don’t use any hashtag for God’s sake. Research properly, use a combination of your niche hashtags including general, branded and industry specific hashtags.

Track your hashtag performance

Until and unless you are tracking your actual performance from the insights panel, you won’t be able to see the difference between before and after use of hashtag.

Which hashtag is working more for you and what you should add new..? Yeah, its true everything takes time and effort. Go out there and create your content confidently.

10. Don’t make fake followers

Purchasing fake followers are not acceptable on any social media platform. Buying them doesn’t consists of any worth. What’s the point of making such followers who can’t give you business.

Fake followers or these bots doesn’t respond to your posts, they don’t like, share your content. Moreover, if you are buying followers that means you are violating the term of Instagram and on attempt of this activity Instagram may ban your account or suspend it.

After spending a lot of money on purchasing followers, you’ll get to know that 50% of your followers are not engaging with your content.

Instead of boosting engagement they have crashed down your engagement from 50% and you are left with a loss of opportunity.

Let’s Conclude it..!

We all can’t deny the fact, use of social media is basically for fun and entertainment. With peace of mind, we open our Facebook and Instagram to check the latest post and reels of our friends.

And promoting small businesses onto it is an amazing way to sell off your stuff. Moreover, Have fun guys..!

Get ready to flood your account by huge number of followers. Applying the above mentioned strategies for small businesses social media handles, getting high ticket clients would be normal.

It would be great to hear back from you, if we missed any Social Media Tips for Small Business. Share your strategy with us too in the feedback section below.

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